Over the course of the last decade or so, online media has shifted from a focus on talking to tragically missing colleagues to a definitive strategy of looking for something instructive. Regardless of whether it is for business, news, marketing, or just fun, people in general use social media for different meaningful purposes. Despite it being more open anywhere than at any time in recent memory, some countries and regions access certain platforms more than other channels.

Audit statistics illustrating such usage is a phenomenal method to illuminate your global digital marketing process. Improve the way you advance on social media and develop your market by understanding which countries use which social platforms.

Which countries use social networks the most?

Have you ever been interested in knowing which country is the boss of social media? In fact, in Manila, he is by all accounts the main chiller of thorns. As of 2020, the Philippines has the most notable social media usage rate on the planet, as indicated by the Global Digital Report 2018. That is the title the nation has held the most in the past two years.

Users in the Philippines spend an average of three hours and 57 minutes consistently on social media. That’s almost 33% of the time they spend on the Internet on a daily basis (nine hours and 29 minutes), ranking the Philippines second only to Thailand in Internet use in the world. There are 67 million people in the Philippines who use Facebook, while another 10 million browse Instagram. More than 10% of these media users also visit YouTube in the Southeast Asian country.

In general, Asia burns social networks to a great extent. These are the times spent on social networks by various high-ranking Asian countries recorded in the Global Digital Report 2020:

Indonesia: three hours and 23 minutes, ranked third for average use of social media worldwide

Thailand – three hours and 10 minutes, fourth place

Malaysia – three hours a day, eighth position

United Arab Emirates – two hours and 56 minutes, 10th place

Social development continues to accelerate across the continent, with Saudi Arabia, specifically, showing observable progress. Between January 2019 and 2020, the Middle Eastern nation has seen social utilization grow by 32%, one percent more than India. Indonesia (23%) and Vietnam (20%) rank third and sixth, individually, showing exactly how basic social media has become.

What about the United States and Canada?

I would anticipate that North America should rank high when it comes to social media usage, as it is the origin of most of your channels, correct? As confirmed by the staggering numbers that Asia is creating for social media and internet usage, North America is nowhere close.

The United States ranks 24th in the world in normal social media usage time at two hours and one moment, while Canada ranks 30th at one hour and 48 minutes. Also, as a similar Global Digital Report indicates, neither country has numerous new users to boast of. Between January 2020 and January 2021, there were 9% more online media users in Canada compared to just 7% in the United States of America. The standard way of thinking makes these figures clear.

In Canada, Facebook reigns considerably more prominently than in the United States, as recorded by the Canadian Internet Registration Authority (CIRA). According to CIRA reports, around 77% of Canadians are on Facebook. After Facebook, Canadians prefer Instagram and LinkedIn (35% each), followed by Twitter (26%) and then Snapchat (19%). Social networks are positioned in Canada as the third best-known online movement, totaling 67% of their use. If you go through age, you are looking at the majority of social media users who are between the ages of 18-30.