As far as we know, travel companies these days are using online websites and apps to realize the full potential of their services. From booking flights, trains, hotels to providing complete information about a destination, they do it all over the Internet. Most businesses plan year round for peak season tourism and a website can give your plans and potential a huge boost. With robust, responsive and interactive features, they can attract more tourists and increase overnight bookings. But, at every step, you need to make sure that your website is able to recognize the sudden rush of visitors and can handle the sheer number of bookings. The following points will be of great help if you own a travel business and are looking to hit big revenue and profit milestones this year.

Reservation management must be lucid

Managing all the reservations, customer inquiries, payments, and new booking requests requires a lot of effort, and certainly managing all of that manually is next to impossible. That’s why you have a web application like a travel booking marketplace. Whether you built it from scratch or use third-party plugins, make sure your web app integrates the core features of simultaneous reservation and user management, fast and easy payment, and error tolerance when handling queries.

useful cataloging

Each travel company maintains its own calendar with the names, package details and locations of the popular destinations they offer tours to. Therefore, when it comes to going online, make sure that the catalog provides complete details of the destinations and makes it easy for a tourist to find a particular destination.

Try incorporating the Smart Catalog feature that helps business owners to display famous destinations, recommend activities and feature packages right on the home page.

Visibility in Social Networks

Being in the travel business, you simply cannot ignore the relevance of social media where you can target customers from mass users. It’s a tremendously powerful marketing concept and therefore can skyrocket your revenue by attracting new customers and building loyalty from existing ones. The things that the social media visibility feature in your web app helps to achieve are:

• Increase your number of customers overnight by attracting social media followers directly.
• Post actions on tour/package recommendations.
• Direct link to website
• Visitors through referrals, message promotions and many more.
• Custom content management

Well, to maintain and update your site to provide all the latest information or new packages/offers to tourists, you will need a feature that helps you as an admin to make changes smoothly. However, for that to happen, your web app needs to be powered by a robust and flexible CMS, a blog section, email, SMS integration, or in-app notification.

With all these unlikely features, keep your online travel marketplace ready for the overwhelming number of visitors in high season. So, whether you have a powerful web application for your travel agency and want to upgrade it, or need a new site to bring it online, try to stick to these imperatives.