The conventional concept of discovering new products or brands after visiting the point of sale or the store has already changed. Instead, these products or brands today reach the customer through smartphones, social networking sites, apps, etc. These are some of the latest developments or trends that may hit the digital marketing scene this year.

The concept of live streaming

Video marketing techniques are estimated to replace conventional content marketing strategies in the near future. The benefits of live streaming video have begun to impact the long-term prospects for video marketing. Brands are investigating how to attract customers through live streaming techniques. The live streaming technique opens up the possibility of interacting with customers in a more convincing way. With the rise of smartphones and the rise of internet connectivity, live streaming techniques have penetrated a very large audience. Apps like Periscope have already started to create the magic! The app allows the user to create videos via live streaming and share them on Twitter. In this way, the customer gets an interactive platform to give the necessary comments about the product. Live streaming can be used effectively for occasions like product launch, brand promotion, etc.

Leads from Facebook and Twitter

Until now, most Internet-related searches revolved around the search engine giant Google. Things have started to change. Brands will no longer have to trust or rely solely on Google to build business. In the very near future, Facebook may introduce a search engine option within the social networking community. Facebook’s messaging app will play a crucial role in the business. The customer does not need to log in to the e-commerce site to purchase a product, but will be able to transact directly through the app. This is a clear advantage of the fact that customers get options other than Google.

snapchat prospects

Snapchat is gaining acceptance particularly among the youth and therefore its future prospects cannot be neglected. It is estimated that there are around 100 million active Snapchat users in the world based on 2015 statistics. And the numbers are still counting at a fast pace. Organizing marketing campaigns with the help of photos and video clips works very well through Snapchat. Marketing ads posted through Snapchat have specific time limits and also have an expiration date.

instagram ads

Instagram thrives on the fact that visual content has greater audience penetration power than any other advertising strategy. The year 2016 will see how big brands and commercial establishments will make the most of Instagram insights. Advertisers will be able to make use of fully functional Instagram Ads in 2016.

These are all trends that will have an impact on the digital marketing industry.