I have given many speeches and presentations to smaller groups of seniors in the Philadelphia community as my primary way of attracting private lenders. Sometimes I would do presentations where there were only three or four people, and sometimes 30. It all depends.

Massive action produces massive results

 

If you make enough speeches and presentations, you will attract enough people who will come to you after the meeting and want more information on private loans. If you can, stay after and have a chat and even sit down again.

 

Let’s say you give a presentation to 30 people and 27 leave at the end, but three are left behind. You sit down and have almost a second meeting with these three. Those three make very viable private loan prospects for you.

 

If you can, get to the point where I’m doing presentations, I got hooked on senior groups. If you can do that it’s wonderful. Talk to your local senior community if you have one in your area. They are usually looking for speakers all the time.

 

At your networking event, BNI, or whatever network you attend, say, “Hey, I’m giving a speech. I’d be happy to present for your group if you’d like someone to make an interesting half-hour presentation.” You can get many oral presentations.

 

Avoid direct sales

 

The only caveat is no, no! – make any direct sales in these presentations. Don’t start talking about specific offers. Don’t talk about specific private loan opportunities. You want to speak in an educational presentation style. It is general information. You don’t want to talk about specific offers.

 

As long as you follow that admonition, you’ll be fine with presentations and speeches and you’ll do just fine. You will get a very high response compared to postcards and letters. You will get a very high response from speeches and presentations.

 

do what works for you

 

Again, with speeches and presentations, it’s ultimately up to you. Some people feel very comfortable doing it. I like to speak in public, so I don’t have a problem with that. Other people don’t. It has to fit with your style and your personality. If you’re up for it, it’s probably one of the best ways to build your list of private lender prospects.

 

If you do five or 10 of these presentations, I can almost guarantee that you will have a list of 15 to 50 people who have heard you speak, like what you have to say, and want more information and will continue to want more information from you. This is a very powerful way to develop and make people believe in what you are doing.