Email marketing is one of the most important and effective forms of marketing ever invented. The conversion rate for proper email approaches 4-7% over time. This is because a new customer needs to see a brand 7-8 times before they trust it enough to buy something. Email is the perfect way to do it.

Use the right software

There are many different types of email marketing software available, but you should read the fine print to make sure you can do what you want with it.

Autoresponder series

No matter what else you do when it comes to online marketing, when someone gets on your list, be sure to send them something no less than weekly. Less than that and they’ll forget about you, and might even think you’re spamming them because they forgot. Set up service-activated emails to go out on a regular basis.

electronic courses

A great way to fill out your email marketing autoresponder is with an eCourse that is delivered daily or weekly with information and assignments for your audience. This is not only a good way to teach them something, but also a good way to suggest other products.

electronic newsletter

Some marketers use newsletters to send information to their audience. Newsletters are usually larger and are also available on a website so that a subscriber can view them via email or on the site. A newsletter can come out monthly or more often. Be sure to tell your audience how often they will receive the newsletter so they know what to expect.

Create an effective headlineyes

It’s very important that your headlines and subject lines are specific, keyword-rich, and something your audience wants to open and view. Don’t be deceitful or too cheeky as people don’t click unless they know what’s inside.

personalize email

Autoresponder technology allows you to personalize an email based on information you’ve collected from your audience. You can collect the name and email, and then you can send your email to, “Dear Sally,” instead of nobody.

Don’t forget the call to action

When you email anyone for any reason, you should include a call to action. It could be to share the newsletter with others, to get liked on social media, to try software you recommend, or something else entirely.

You simply can’t have a good online marketing plan if it doesn’t include email marketing. In fact, everything else you do should lead to building your email list. A targeted email list will allow you to give yourself a raise whenever you want.