Do you have a new business and are you looking for ways to establish your brand in the market? Perhaps you already have an established business and are just looking for ways to promote your brand and expand your marketing efforts? A fun and creative way to spread the word is by using promotional products with your company logo.
Brand recognition through promotional products
Leverage the power of brand recognition. The best marketers know that brand recognition is the secret ingredient to a company’s long-term success. That success isn’t based on the latest fad, but on careful cultivation of a brand that your customers know and trust. The sky is the limit for the types of products you can promote with our company logo or brand. Examples include frisbees, t-shirts, pens, mugs, golf balls, calculators, umbrellas, thumb drives, and more!
Company online store
Most likely, you already have a website for your business with details about your products, services, mission statement, etc. Many companies set up a separate online store site just to sell and promote their promotional logo products, mainly to their employees, but also to the public. This company separate online store will provide a solution to successfully manage your brand. You can then consolidate all of your marketing materials (brochures, flyers, organizers, etc.) so that they are a cohesive representation of your brand.
Most business owners are too busy to worry about sourcing logo products and all the order processing involved. Go with a company that offers a turnkey solution and it will take all the headache out of product selection, order processing, fulfillment, tracking and reporting information.
Employee recognition and incentive programs
Another benefit of having an online store to promote your brand is employee recognition, employee incentives, and employee rewards programs. Many companies reward their employees by giving them points or a budget to spend in the company’s online store. Employees feel appreciated when they get high-quality logo promotional products, and getting those products out to the public strengthens the company’s overall brand. So this marketing approach is win-win!
Think outside the box when finding ways to promote your brand and show employee recognition. You can set up a site and allow employees to spend a certain amount based on the number of years of service. You can let them earn points based on reaching company goals that can be spent in store or just let them order promotional products as needed for company events, trade shows, etc.
In short, establishing a company online store with high-quality logo promotional products and a turnkey operation to deliver those products will help your company drive overall brand recognition and ultimate success.