I have created 20 writing tips online. They cover SEO, PPC, social media, online content, and more. Enjoy.

1. The power and quality of a link can be affected by font size, anchor text, the number of words in the anchor text (less is more), and the words around a link (make sure that are related).

2. News can be a quick, short-term way to get on page one of Google’s SERPs for competitive keywords, so if something is big news, try blogging about it.

3. Google and Twitter search results pages are your brand’s new home page – be careful what you type.

4. 70% of people trust online consumer reviews from people they don’t know. Take advantage of the testimonials!

5. Test everything. And if it doesn’t work, go ahead and try something else.

6. Find someone in your organization who can speak the same language as your customers for your social media campaigns.

7. If your product or content sucks, no amount of awesome copy will fix it. Not even Jim will fix it. I’m sorry.

8. Linkbait doesn’t have to be attention seeking and crazy, just informative or interesting.

9. Headlines are crucial in linkbait, not necessarily about things people agree with. Take advantage of your dark side.

10. The best headline writers are poets, not copywriters (I write poetry too, don’t you know?)

11. The look, feel, and text of your landing page must match your ad.

12. Deliberately preventing the wrong people from clicking on your ad by using negative copy, eg “for homeowners only.”

13. Talk about things you know.

14. Social media is not about digital. It’s about people. These are passion conversations, not products.

15. Repeat your tweets once a couple of days after the first tweet. You will gain more followers, I can almost guarantee it.

16. Learn to be a storyteller. Narrative is what makes us human.

17. Think about the authenticity and consistency of your voice throughout your online and offline presence.

18. Avoid incestuous blogs (you know what I mean). Instead of sticking to a niche, think big. What social circles are related to yours?

19. Give all you can give. Too often we are too focused on what we want to achieve.

And the most important…

20. Stop talking about your products and services. People don’t care about products and services; they care about themselves.