Email is a powerful marketing tool for any business if you take advantage of it properly.
A customer’s inbox is a distraction-free zone they’ve been invited into, giving you the opportunity to capture their attention with more targeted offers than any other digital channel.
So it’s no surprise that the effectiveness and ROI of email marketing is incredible. Email is 40 times more valuable in customer acquisition than Facebook and Twitter. And for every $1 spent on email marketing, you generate $44 in ROI.
But as valuable as email marketing is, it’s not enough on its own. Effective email marketing is all about automation. Send the right email at the right time to the right prospects and you’ll have customers for life who will be the evangelists for your business.
Here are 3 emails you need to automate to increase sales, upsells, and profits.
1. The welcome email
You will have a chance to make a good first impression. And if your introduction to a new subscriber isn’t impressive, your follow-up campaigns won’t be either.
Generating three times more email transactions and revenue than other promotional emails, the welcome email is the boss of your email campaigns.
When a visitor takes the time to sign up for your email list, they’re not only accepting future newsletters, they’re also giving you access to their inbox. Don’t take their trust lightly. Calculate your expectations for what is to come.
Celebrate new subscribers with fun and friendly welcome emails. For example, you can offer them unique discount codes. This will drive sales among prospects who have just consciously committed to becoming more engaged with your business.
2. The cart abandonment email
Yes, people are distracted. They go online to make a purchase and something diverts their attention. For example, they get a notification from Facebook, their phone rings, they knock on the door… and they abandon their cart without a second thought.
According to a report from the Baymard Institute, 69% of e-commerce visitors abandon their shopping cart, with 61% citing high shipping costs as a reason.
Convert cart abandoners into customers by addressing shipping costs in follow-up emails.
Can you tell the lifetime value of your customers? Are most of them likely to become repeat customers after trying your services? If so, offer them a “risky” discount so they can afford to take a hit in the front end. But if your rates are too low to compete on shipping, ask for feedback.
It won’t always convert abandoned cart shoppers, but try to contact them to find out why they didn’t complete their purchase. Use your feedback to improve your checkout process.
3. Advance of the new product
When you create compelling, compelling email campaigns that tease new products, you’ll build anticipation for your new product. This will create a lot of support and help you achieve your project goals.
Do you have a new product coming out soon? Create a teaser campaign to get your subscribers excited about your upcoming release. That way, they’ll be on the lookout for more updates and are likely to buy the product once it’s available.
Teaser emails are simple because they just need to spark curiosity, which will keep your audience interested.