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Advertising is a form of audio or visual marketing communication that uses an overtly sponsored non-personal message to promote or sell a product, service, or idea. Advertising sponsors are usually companies that want to promote their products or services. Advertising differs from public relations in that an advertiser usually pays and has control over the message. It differs from personal selling in that the message is not personal, that is, it is not directed at a particular individual. Advertising is communicated through various mass media, including older media such as newspapers, magazines, television, radio, outdoor advertising, or direct mail; and new media such as search results, blogs, social networks, websites or text messages. The actual presentation of the message in a medium is called an advertisement or “ad” for short.

Commercial advertisements often seek to generate increased consumption of their products or services through “branding,” which associates a product’s name or image with certain qualities in the minds of consumers. On the other hand, advertisements that are intended to cause an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations, and government agencies. Nonprofit organizations can use free modes of persuasion, such as a public service announcement. Advertising can also be used to reassure employees or shareholders that a business is viable or successful.

Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern “Madison Avenue” advertising.

In 2015, advertisers around the world spent approximately $529.43 billion on advertising. The projected distribution of advertising for 2017 was 40.4% on TV, 33.3% on digital, 9% in newspapers, 6.9% in magazines, 5.8% outdoors and 4.3% on radio. Internationally, the largest advertising agency groups (“big four”) are Interpublic, Omnicom, Publicis, and WPP.

In latin, adventure means “to turn towards”.

The Egyptians used papyrus to make sales messages and wall signs. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or cave painting for commercial advertising is another manifestation of an ancient form of advertising, which is present to this day in many parts of Asia, Africa and South America. The tradition of wall painting dates back to Indian rock paintings dating back to 4000 BC.

In ancient China, the earliest known advertising was oral, as recorded in the Classic of Poetry (11th to 7th century BCE) of bamboo flutes being played to sell sweets. Advertising often takes the form of calligraphic signs and inked papers. A copper printing plate dating from the Song dynasty that was used to print signs in the shape of a square sheet of paper with a rabbit logo reading “Jinan Liu Fine Needle Shop” and “We buy steel rods from high quality and we make high quality needles. , to be ready to use at home in no time” written above and below is considered the oldest identified print advertising medium in the world.

In Europe, as the towns and cities of the Middle Ages began to grow and the general population did not know how to read, instead of signs reading “shoemaker”, “miller”, “tailor” or “blacksmith”, images associated with his craft it would be used as a boot, a suit, a hat, a watch, a diamond, a horseshoe, a candle, or even a sack of flour. Fruit and vegetables were sold in the town square from the back of carts and carts and their owners used street callers (pregoneros) to announce their whereabouts. The first compilation of such advertisements was gathered in “Les Crieries de Paris”, a 13th century poem by Guillaume de la Villeneuve.

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